PETA Germany

Microsite WordPress Gutenberg Theme with ACF-Powered Custom Blocks

PETA Germany had rebranded their Veganstart mobile application and needed to update the promotional website to match. They worked with a web designer to create and publish the layouts in Adobe XD. I then developed a new WordPress Gutenberg theme based on the design compositions.

The site build notably included a custom SlickJS slider, GDPR compliance with CookiePro, custom blocks via ACF Pro’s acf_register_block_type() method in PHP, and adequate accessibility features. The differences between the desktop and mobile styles required quite a bit of finesse to achieve a smooth degradation in screen size. My goal was to use as few markup differences as possible between desktop and mobile to optimize performance and DOM tree simplicity.