Purple Turtle Creative

Building your Digital Strategy backbone

Technology solutions that boost business efficiency, standardize processes, and offer unique user experiences.

Michelle Blanchette smiling in professional attire on a bright blue background

Michelle Blanchette
Founder, Senior Web Developer

Services for Every Stage of Growth

From initial launch to operational maturity, I build and refine the systems that support sustainable scale.

Build

Launch your project with a platform engineered for scale.

I translate design systems and product specifications into resilient, maintainable web applications. Architecture is structured for performance, extensibility, and long-term operational clarity.

  • Block-based WordPress websites
  • React SPA and component development
  • Performance-first implementation
  • Complete setup, training, & documentation

Integrate

Streamline day-to-day operations with seamless management flows.

Fragmented tools create friction. I design and implement integrations that synchronize your CRM, marketing stack, analytics, and internal systems into a cohesive infrastructure.

  • Custom REST API development
  • CRM and marketing platform integrations
  • Workflow automation
  • Data synchronization architecture

Measure

Unlock strategic insights to take your business to the next level.

Growth requires clarity. I implement event architecture and reporting frameworks that translate user behavior into actionable insight.

  • Google Analytics events and reports
  • Google Tag Manager configuration
  • Custom conversion tracking
  • Looker Studio executive dashboards

Optimize

Fine-tune your systems for peak performance and profitability.

As platforms mature, complexity compounds. I audit and refine systems to improve speed, search visibility, and structural integrity.

  • A/B testing implementation
  • Core Web Vitals & CrUX optimization
  • Technical SEO remediation
  • Cost reduction strategization

Using a Modern Tech Stack

Ground your project on a solid foundation with seamless hand-off to your team.

 Actual tech stack used varies by project requirements.

Frontend

  • React
  • Next.js
  • TypeScript
  • JavaScript (ES6+)
  • Material UI (MUI)
  • Tailwind
  • SASS/SCSS/Less
  • Cypress

Backend

  • PHP
  • WordPress
  • PostgreSQL
  • MySQL
  • Node.js
  • Supabase
  • Docker
  • Cloudflare
  • DigitalOcean
  • Vercel
  • WordPress VIP

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