“Deal of the Day” (aka DOTD) is a promotional program that features a business’s product across The Houston Chronicle’s websites. The goal of the feature was to inspire urgency for site visitors to claim the deal within a limited timeframe.
Using JavaScript, I built the eye-catching countdown timer component and displayed it throughout notable areas of Chron Shopping. The Chron.com homepage, which receives thousands of site visitors every day, also featured the countdown timer component.
Lastly, I implemented the refreshed design for the Deal of the Day post template. The countdown timer was prominently featured at the top of these pages as well.
